Mr. YANG Yichen is the Director of Communication of the firm and is responsible for managing the firm's brand strategy, communication, and construction. He graduated from Southeast University with a Bachelor's degree in Architecture and accumulated practical experience in architectural design before working on branding. Since joining LYCS Architecture, he has led the firm's branding based on a thorough understanding of the design industry and market. At the same time, with his professional design knowledge, he has written in-depth research articles and design stories behind important projects. Mr. Yang led the brand team to spread the innovative ideas and design philosophy of LYCS Architecture positively and interestingly and made our voice heard across media and international exhibitions.