On November 16, the grand opening of ChicBus Xixi Yintai store was held! This is the first nationwide technology retail Alipay flagship store in deep cooperation between ChicBus and Alipay. LYCS Architecture has designed a brand new store space for it.
ChicBus Store is a "high value" black technology collection store positioned to bring technology closer to life and let technology make life better. As the brand upgrade of ChicBus, we created a new store space design product for it. The design is inspired by the "Greenwich Line that divides the eastern and western longitudes" and uses a futuristic science fiction space and a contrast of traditional humanistic feelings to depict the relationship between the future and tradition, cold technology and warm life in the process of technological development. In this way, it creates a high-tech retail store that is close to the brand's positioning.
In the design, Keeker Bus appears as a "connector between the virtual and the real": the regular square site is divided diagonally, and the 0-degree intersection line of the division serves as the main axis of the space, like the Greenwich Meridian, splitting the whole space into two strongly contrasting parts, which are designated as the "virtual technology space" and the "real life space". The two contrasting parts of the space are designated as "virtual technology space" and "real life space". The "Greenwich Meridian" allows the virtual and the real to collide with each other at the largest interface, and it also creates an orientation of the space, bringing the flow of customers into the space. While shopping, people can also take photographs across both the "virtual" and "real" spaces at the same time.
