Founded in Paris, the Pidan pet brand specializes in designing and manufacturing next-generation pet products. The project is a flagship showroom for the brand in Shanghai's Laofang Square. Pidan's personality is highlighted through the facade, windows, booths and VI. The transparent glass facade reduces the shading of the interior space. It strengthens people's first impression of the store space, creating a colorful and staggered space for cute pets, forming the best display surface and attracting visitors to see and interact. and interaction.
The core of the space consists of a set of multi-size nesting booths, mobile display panels and a transparent mansion for cats to live in. These display interfaces can meet different sales scenarios. In daily sales, large items are placed in the center of the display, while other products are displayed by category partition. In hot sales mode, hot products online are prominently displayed, and hot items are selected based on online retail statistics and promoted offline for period staples. When events are held, the booths with wheels installed are removed to leave enough space for product salons, product experience presentations and offline communication activities; the cat's transparent mansion is also suitable for occasional art displays and one-day flash mob activities, etc. Through a flexible design that can carry different marketing scenarios, it provides customers with a rich and diverse shopping experience.
