Mr. Li Zengxu graduated from China Academy of Art and is the design director of the exhibition team. He has multi-dimensional creative genes and is good at combining digital art and physical space to create an ideal spatial experience, as well as many years of experience in large-scale corporate and cultural exhibition projects. Before joining LYCS Architecture, he has designed and presented many exhibition projects for L'Oreal, Ping An of China and Songcheng Group as an independent designer. Since joining the company, he has led the exhibition design and multimedia team to complete a number of projects, including the Hailiang Group showroom and the Daily Interactive Showroom.