The Hailiang Group Exhibition Hall, designed by LYCS Architecture for the Fortune 500 Hailiang Group, is located in the Hailiang Research Building in Binjiang District, Hangzhou City. The exhibition hall covers an area of 1,070 square meters. The center's design is based on the concept of "all rivers run into the sea," which represents the temperament of Hailiang Group. The design incorporates wave-like curve elements throughout the center, creating a flexible and variable space that offers visitors an immersive interactive experience.
The first unit of the exhibition center, "All Rivers Run into the Sea," focuses on showcasing the corporate culture, development history, and honor experience of Hailiang Group. Enter the lobby through the elegant electric projection door that resembles seawater. The symmetrical ripple curve flows from the ceiling to the ground, wrapping tourists in textured stone walls. As visitors pass by the gradually-lit Hailiang Slogan, it guides them to the next display space. The 3D immersive curved screen and 8D surround sound equipment play real-time corporate promotional videos, bringing visitors an immersive feeling. The hidden sliding gate slowly opened, revealing the success story of a company that started with a steel factory, invested in education and ecology, relocated its headquarters, and eventually made it to the Fortune 500 list. The journey of this company shone like stars on the screen.
The second unit, "Creating Excellent Hailiang," delves into the three core business territories of Hailiang Group through a multi-dimensional panoramic display.
The "Hailiang Education" exhibition area combines the VR curved screen with the triggering interactive board of campus files, and the real-time retrieval function considers the sense of ceremony and interaction. The "Ecological Agriculture" exhibition area uses a central touch interactive platform to project the "Mingkanghui" entire ecological industry chain onto an LED screen, intuitively displaying the whole food process from farmland to dining table. The "Hailiang Intelligent Production" exhibition area differs from other exhibition areas in terms of spatial color. Three different demonstration methods, including a touch interactive sensing device, slide screen dynamic demonstration, and light sensing glass information cabinet, provide a detailed introduction to Hailiang Group's leading position in the non-ferrous metal manufacturing industry from the dimensions of industrial layout, multi-field applications, and product display.
The "Assume Social Responsibility" is the final unit of the exhibition center, which regards Hailiang Group as a leading private enterprise and adheres to the value concept of "Merit Comes First." It is elaborated on through two lines: rural revitalization and social charity.
The design utilizes projection to project the rural revitalization radiation map of Hailiang Group onto the exhibition wall. Visitors can view Hailiang's philanthropy and rural revitalization deeds by sliding the spherical operation screen to move the area. Hailiang Health and Wellness Town leads tourists to immerse themselves in the real scenery of the town through panoramic projection. The projection sand table in the center of the exhibition area depicts the blueprint of health and wellness planning from a top-down perspective. Thanks to the support of AI speech recognition and AR 3D projection, tourists can be searched and screened after asking questions, and the cave immersive projection system can be used to reproduce the scene in front of tourists.
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