As the theme of the space design, Database aims to show the corporate culture and nature of the company, creating a unique space that blends modern technology with a humanistic atmosphere. The space presents a futuristic cityscape through clever architectural design and decorative elements, allowing people to roam and stop freely on a comfortable and pleasant scale. The flexible layout and delicate details create a free walking experience like being on the outdoor street, allowing people to explore and communicate easily while working and inspiring innovation together.
The starting point of the exhibition design lies in constructing a physical restoration of the company's core competencies from a spatial perspective. Fast Freight, as an important logistics and freight company in China, can run its logistics services most efficiently precisely because it has a large amount of data and algorithms behind it.
Through the concept of layering, the design attempts to articulate the logical relationship between multiple layers of data physically. The translucent dark black exhibition wall provides the necessary wall surface for the exhibition and builds a hidden multi-layer relationship. Through the clever design of the wall, people are guided to wander through this half-fictional and half-realistic exhibition hall, fully demonstrating the company's achievements in various fields such as data algorithms, operation management and marketing business.
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